Where other celebrities are quick to team up with luxury brands, or release limited-edition collaborations that sell out so fast they end up going for thousands on eBay, Demi Lovato is proving she’s one hell of a savvy businesswoman. In a move that shows she clearly gets her fans, the singer just teamed up with NYC cosmetics to design her own makeup collection, Lovatics by Demi. And there isn’t a single item in the line that’s over $5.
As for the products, they’re on par with the rest of your drugstore faves. Think basics such as volumizing mascara ($4.99), three different shades of lip and cheek tints ($3.99), a versatile eyeshadow palette that’s made for day-to-night wear ($4.99), and an eyebrow pencil with a grooming brush ($1.99)—an obvious choice seeing that pretty much everyone wants her power brows right now. (The secret, FYI, is to brush the hairs at the inner corner of the brow straight up. It makes them look stronger and fuller.) All will be available at Target and Walmart stores later this month.
Considering you can buy the entire collection for $16, not even half of what most celebrity collabs cost, there’s really no reason not to try them. Especially when you’ve got a gorgeous photo like the above for inspiration.